A few years ago, if you told me my official business title would eventually become "Chief Scurry Officer," I probably would have laughed with you.
Now it's printed on my business cards. And somehow, it fits perfectly.
Most people assume the title is just a branding joke tied to GFG. Honestly, that's part of it. If your company is named after a ferret, you might as well lean into it a little.
But the truth is, the title existed long before the company did.
My wife has called me "Ferret" for over 20 years.
Not because I'm small or sneaky or because I sleep eighteen hours a day in a tube sock somewhere in the house.
It's because I am constantly on the move.
My brain moves constantly.
Ideas. Projects. Conversations. Tasks.
Half-finished notes in my phone.
Twenty tabs open on my laptop with no knowledge of which one is playing music.
Walking into a room for one thing and leaving with four completely different ideas.
Starting one project and somehow ending up researching golf apparel manufacturing at 1:30 in the morning.
If you have ADD, you probably understand exactly what I mean.
If you're married to someone with ADD, you definitely understand.
My wife started calling it "scurrying."
At first it was just a joke around the house. But over time, I realized something different.
The constant motion was not always a weakness.
Turns out, it's exactly why Green Ferret Golf exists in the first place.
Most brands are built inside conference rooms. Ours was built through movement. Through conversations. Through ideas refusing to sit still. Through showing up at golf courses, community events, networking meetings, random coffee shops and anywhere else an opportunity to connect with people might exist.
Scurrying became part of the process.
Not frantic movement. Purposeful movement.
The more I thought about it, the more I realized the title actually represented entrepreneurship as well.
Most small business owners are not sitting in corner offices calmly reviewing spreadsheets all day. They are moving constantly. Solving problems in real time. Switching hats every ten minutes. Figuring things out as they go. Carrying stress quietly while trying to build something meaningful from scratch.
Especially when the business means something personal.
So eventually I stopped calling myself "Founder & CEO" because it never really felt like me anyway.
"Chief Scurry Officer" felt more honest.
And honestly, people remember it.
Not because it sounds corporate, but because it sounds human.
Golf already takes itself seriously enough. Business does too. I don't want GFG to feel cold or manufactured. I want it to feel real. Personal. A little imperfect at times. Built by people with actual stories.
The title reminds me of that every time I hand someone a business card.
Ironically, some of the best conversations I've had about the company started because somebody snickered at my title first.
Actually, that feels pretty fitting for this brand.
Because connection usually starts with authenticity long before it starts with a sales pitch.
